Handshake
Established brand writing guidelines, created workflows, and led B2B and DTC messaging to bring Handshake from 15 to 20 million users and drive a 25% increase in employer partners.
Handshake X Google Gemini
Back to school partnership with where we visited 30 college campuses nationwide handing out free ice cream, swag, and a free year of Google AI Pro. Resulted in 10K+ app downloads, 130K+ sessions, 8K plus original posts and counting.
Video
As Lead Brand Writer, wrote scripts and partnered with designers to support art direction for a variety of brand spots, including Handshake’s first commercial.
Handshake’s first commercial
Brand spot
Paid ads
Partnered with growth marketing team to write and support art direction for paid ads across TikTok, Meta, X, LinkedIn, SiriusXM, Spotify, Snapchat, and more.
Back to school sizzle reel
Want more? Just ask. Happy to provide examples of digital, social, and OOH campaign work.